STARLUX AIRSORAYAMA REBORN IN FLIGHT

A first-of-its-kind collaboration between STARLUX Airlines and Hajime Sorayama, featuring Kōki,. We handled the full creative scope: creative direction, film treatment, film and stills production, post-production, and graphic design and layout.

Sorayama's world is iconic and unmistakable. Our job was to honor it while making it fly for an airline brand, acting as the connective tissue between artist, brand, and talent, to ensure a clear creative vision from the first treatment through final delivery.

Our end-to-end creative leadership delivered a fully integrated, multi-format campaign where machinery and human sensibility meet. That same vision carried into a large-scale PR campaign and a detailed landing page showcasing the full body of work, extending Sorayama's vision into aviation and giving STARLUX a bold, future-facing chapter.