VANS x CORTIS AUTHENTIC COLLECTION

This treatment outlines our film direction for the Vans Authentic campaign, celebrating the collection through the youthful spirit of CORTIS. Set within the familiar backdrop of a neighborhood laundromat, an ordinary moment becomes an unexpected playground where friendship, spontaneity, and self-expression naturally unfold. Rooted in the spirit of Worn Loud, the film positions the Authentic as the quiet icon carried by a generation creating culture in their own way.

In order to highlight the core tenet of the campaign, we developed a creative storyline that captures the authentic chemistry between CORTIS's five members. From creative idea to execution, the campaign is a celebration of the collection not as the center of attention, but as the effortless companion to the creativity and individuality that continue to shape youth culture.

A playful, character-driven film that follows CORTIS through a series of candid interactions inside a laundromat, transforming an everyday space into a stage for creativity and self-expression. Through dynamic direction, natural performances, and spontaneous moments, the collection becomes seamlessly woven into the energy, personality, and friendship that define Worn Loud.